The Cranky Middle Manager Show #44 Personal Branding With Rajesh Setty
The Cranky Middle Manager Show #044 (MP3 11.5MB 33:27Min)
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Tom Peters called it “Brand You”. Lots of people talk about it. Today we’re going to talk personal branding with one of the more interesting folks I’ve run across, Rajesh Setty. He’s written an e-book called “Personal Branding for IT Professionals”. He’ll talk about how it applies to all managers, everywhere. this one is for your own career and the future of your direct reports.
Rajesh is the author of the book Beyond Code- with a forward by Tom Peters, so you know he’s connected, and the “Life Beyond Code” Blog. He also possesses a skill I’m trying to cultivate- he’s a world class networker. He’s the one who hooked me up with Naveen Lakkur for show #39.
SHOW NOTES
0:00 Welcome to the show. All my life I’ve avoided the term “networking”, but nothing else fits. This week’s guest does it all- or at least a lot of it. This show is for those of us who want to further our career while still adding value to our employers. Blame it on Tom Peters and “Brand You”.
2:07 Captain Henry Morgan knew something about creating a brand. Okay, a pirate may not be a role model….but then again why not?
3:23 The quote of the week. Getting a reputation is a good thing- right?
5:04 Welcome Rajesh Setty, the author of “Personal Branding for IT Professionals”. Why is branding so important and how does it differ from selfishness? If you don’t stand out, how do you expect to get noticed? For a copy of his e-book, CLICK_HERE.
9:25 What is a personal brand and why do managers care? It’s a promise you make to the world.
13:00 What kind of things would make a company proud of its employees?
16:35 When does this become counter-productive?
22:25 This is the coolest concept I’ve heard in a while… ROII- Return on Investment for the Interaction. Do you add value to the people you meet and network with? Are you worth your boss’s time or not? Imagine adding value every time you talk to someone- the mind boggles.
29:47 Who does Rajesh follow? His blog roll is impressive but here’s the highlights…
Tom Peters…. him again! He wrote the introduction to Rajesh’s book. A tale of perseverence! Here’s the lesson of the day: Dream big and get lucky
Rajesh’s Squidoo Lens for Inspiration
What do you think of the new look, gang? More big news from TPN and the show coming soon. Meantime drop me an email or you can now send audio questions and comments to www.odeo.com/sendmeamessage/wayneturmel . I’ll play them in the show if you’d like.
May 14th, 2006 at 11:07 am
[...] 14:34 Managing Up- managing a Toxic Manager. Meet with this person a lot- really, and it’s your responsibility. Keep your finger on the pulse of your boss’ priorities. Anticipate problems and offer solutions and be prepared to offer updates on your projects. It’s all about adding value. Rajesh Setty talked about Return on Investment on the Interaction in Show 44. A theme developing? [...]
August 5th, 2006 at 8:33 am
[...] Rajesh Setty, who’s been a guest on this show (show 44 to be precise check it out if you haven’t) is renowned for his desire to help IT professionals expand their horizons. Now he’s launched a new website I’d like you to check out. [...]
July 17th, 2007 at 9:05 pm
[...] Welcome everyone. Yes, Karma is an interesting thing. A while back we had Rajesh Setty on the show (way back on Episode 44…check it out) and I’ve stayed in touch with him ever since. He is backing a new web venture called Invincibelle.com with our guest, Deepika Bajaj. [...]
July 10th, 2008 at 10:35 pm
[...] Hear my conversation with Raj here. (Yes, another one is long overdue) [...]