The Cranky Middle Manager Show #312 The Future of the MBA Ken Starkey
Podcasts and Sponsorship- a Look Behind the Curtain
Posted on 23. Jan, 2007 by Wayne in General
As you know, for the last couple of months we’ve been blessed with a terrific sponsor- Mind Tools. It’s been a great relationship, and I’m honored to be involved with James’ team and their faith in the show- not to mention their wisdom in realizing what a cool audience you are.
Well, John Havens over at The About.com Guide to Podcasting has posted an interview with both James and myself about the basics of podcast sponsorship. This has nothing to do with management or career development, but for those of you interested in a “behind the curtain” look at how New Media is developing it’s worth checking out.
By the way, I’m going to speaking at Podcamp New York in April on the subject of building your podcast brand…more details on that in the spring.
While you’re surfing around, don’t forget to check out Mind Tool’s Career Excellence Club and take advantage of their CMM discount!